Posted By Rich Miller On January 27, 2009 @ 11:11 am In Cisco | No Comments
One year into its push into the data center, Cisco Systems (CSCO) says its Data Center 3.0 products are gaining traction with managed hosting providers and even Wall Street trading firms, a vertical Cisco is working to cultivate with technology to support low-latency trading.
Cisco’s ambitions in the data center are built around the network, with its Nexus family of next-generation switches providing the horsepower to manage virtualize data center assets over a unified fabric running on 10 Gigabit Ethernet. More than 250 customers are now using Nexus technology, Cisco reported.
“Despite the tough economy, we are very much in line with expectations,” said Rajiv Ramaswami, general manager of Cisco’s Data Center Switching Technology Group. “The architecture is absolutely being adopted.”
The Nexus family rolled out in early 2008 with the debut of the Nexus 7000  in January and the Nexus 5000 in April. Managed hosting providers using Nexus include Terremark Worldwide, The Planet, Savvis Inc. and RagingWire’s StrataScale managed hosting service.
Cisco executives say Nexus switches are also attracting interest on Wall Street. “There are trading firms in New York that are using the Nexus platform,” said Dante Malagrino, director of product marketing for Data Center Emerging Technology at Cisco. “Many customers are looking at 10 Gigabit Ethernet in high performance computing clusters, particularly on Wall Street. The biggest problem they face is the need for end-to-end latency. They were using different technology, like Infiniband, but now they are intrigued with 10 Gigabit Ethernet.”
Cisco has customized a Nexus Ethernet-based high performance computing solution for financial traders, which uses Remote Direct Memory Access (RDMA) accelerators to reduce latency within nodes. RDMA allows data to move directly from the memory of one computer into that of another without involving either one’s operating system. The RDMA solution was developed with Wombat Financial, a software unit of NYSE Euronext.
Here’s an overview of Cisco customers using Nexus and their implementations:
Rajiv Ramaswami, general manager of Cisco’s Data Center Switching Technology Group, cited the StrataScale deployment as an example of a smooth transition from Cisco’s Catalyst switches to the Nexus 5000 series. “They went live less than 2 weeks after they got the boxes in house,” he said.
Article printed from Data Center Knowledge: http://www.datacenterknowledge.com
URL to article: http://www.datacenterknowledge.com/archives/2009/01/27/nexus-gaining-traction-in-managed-hosting/
URLs in this post:
 Data Center 3.0 : http://www.datacenterknowledge.com/archives/2007/07/24/cisco-targets-data-center-30/
 Nexus 7000: http://www.datacenterknowledge.com/archives/2008/01/28/cisco-unveils-new-switches-for-data-center-30/
 Nexus 5000: http://www.datacenterknowledge.com/archives/2008/04/08/nexus-5000-next-step-in-data-center-30-push/
 high performance computing solution : http://newsroom.cisco.com/dlls/2009/prod_012609b.html
 The Planet: http://www.theplanet.com
 Terremark: http://www.terremark.com
 StrataScale: http://www.stratascale.com
 Rich Miller: http://www.datacenterknowledge.com/archives/author/richm/
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