Cloudwashing and Sorting Out the Confusion

The explosion of cloud computing terminology and services has made it harder to differentiate between the many offerings and understand where the cloud begins and marketing ends. In this interview with, Forrester VP and Principal Analyst Frank Gillett discusses the trend toward “cloudwashing” and provides a broader context for understanding the proliferation of cloud-related offerings. This video runs about 3 minutes, 45 seconds.

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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  1. Katie Watson

    Thanks for the video Rick and Frank. Great insight---also liked the stance you had on Merrill Lynch, as well as cloudwashing vendors that are coming out of the weeds.