DCK and the Power of Social Media

After decades of interviewing newsmakers, in recent years I’ve found the tables turned and have frequently served as a source for journalists and bloggers seeking to explain the world of data centers to their readers. I recently was interviewed by marketing expert Beth Harte about the process of running an online news site, and how it differs from my experience as a print journalist. The interview is now online at Beth’s blog, The Harte of Marketing, for anyone interested in my ramblings about social media and our newsgathering process here at DCK. A brief excerpt:

The extraordinary advantage of blogs is that they are changing the whole environment in real time. Information, news and opinion online are a big change from the newspaper newsroom and it’s a change for the better. Tracking all of this allows me to take in a whole lot of information in a shorter amount of time. This makes it easy for me to present it to my readers.

If you’re involved in social media, you can check out my profiles at Twitter, LinkedIn and Digg and the Data Center Videos channel on YouTube. We also have a page that tracks Data Center Knowledge in the Media, as some of the coverage we’ve contributed to may be of interest to our readers in the industry.

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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  1. Good article and interview, Rich. Your approach to Twitter opened my eyes to how that medium can be used.

  2. Hi Mark. It took a while for me to understand how Twitter might be useful. Darren Rowse of ProBlogger has launched a new site called TwiTip that is a great resource for sorting out effective ways to use Twitter. Absolutely worth a visit, whether you're a newbie or a veteran Tweeter.