Halloween As A Marketing Opportunity?

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Is Halloween a big holiday in the data center? HP has seized upon Halloween as a marketing opportunity with its “”What Haunts Your Data Center?” video campaign on YouTube. In this case, animated skeletons warn of energy-sucking ghosts that lurk in racks and mysterious corners of your data center.

For more news about Hewlett Packard, visit our HP Channel. For additional video, check out our DCK video archive and the Data Center Videos channel on YouTube.

About the Author

Rich Miller is the founder and editor-in-chief of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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