Equinix Launches New Brand, Logo

Equinix (EQIX) is marking its 10th anniversary by launching a new corporate brand and new logo, which the company says will provide a common identity across the three continents where it does business. The new logo “represents a fortress structure, symbolizing the critical role that Equinix plays in safeguarding its customers’ information assets.”

As part of the rebranding, Equinix is launching a new web site featuring video tours, including a facility tour in which co-founder Jay Adelson (also CEO of Digg) serves as a virtual guide.

Ten years after Equinix was founded on the groundbreaking idea that the infrastructure of the Internet and modern IT operations needed a centralized and high performance physical environment in order to grow, Equinix has now become a critical element in the information-driven world and is relied upon by thousands of businesses around the world,” said Steve Smith, president and CEO of Equinix. “As the world is more connected and dependent on information than ever before, this company initiative will build upon Equinix’s current leadership position and our continued commitment to anticipating the needs of our customers and delivering a consistent and premium customer experience worldwide.”

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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  1. Hmm really very nice logo, that can be called the true enterprise logo design the beauty of "Equinix" logo is its a combo logo, it consist of word-mark and symbolism. Regards