In the latest sign of how the Facebook ecosystem is boosting infrastructure providers, Slide will deploy infrastructure in the new Equinix (EQIX) data center in Ashburn, Virginia. Slide is the leading developer of application widgets for social networks, which are widely used on Facebook, MySpace, Bebo and Hi5.
With its distributed user base, Slide can make use of Equinix' peering infrastructure for linking directly to its social network partners and the global networks used by its more than 150 million users around the world. Peering allows two providers exchanging large volumes of traffic to save money by connecting directly, rather than routing traffic through their paid Internet connections.
"Slide requires fast and reliable connectivity to our partner social networking sites to ensure the best possible user experience with our applications," said Ken Brownfield, Director of Operations at Slide. "Equinix's Washington, D.C. area campus is one of the most well-connected data centers on the East Coast and it made the top of our list when we evaluated options for our East Coast expansion."
Slide will install equipment in DC5, the newest of the five data centers Equinix has built on its Ashburn campus, where more than 140 networks connect.
"Slide is an innovator in developing applications that leverage the growing popularity of social networking sites," said Margie Backaus, chief business officer of Equinix. "At Equinix, Slide has access to a one-stop location to more efficiently reach their partners and users, while operating within premium data centers that provide high levels of performance and reliability."
With its focus on peering and connectivity, Equinix has been a significant beneficiary of the growth of social networks. MySpace has a major peering operation in Equinx' Los Angeles data centers, while LinkedIn recently leased space in the new Equinix data center in Chicago.
Equinix isn't the only provider to benefit from the growth in social networks and the apps they distribute. Slide also uses the Akamai content delivery network (CDN) to assist in app delivery.