Dell Seeks Trademark for ‘Cloud Computing’

Dell is seeking to trademark the term “cloud computing” even though it filed its application well after the term was being widely used. Dell’s application, dated March 23, 2007, has advanced to the “Notice of Allowance” stage. A notice of allowance is “a written notification from the USPTO that a specific mark has survived the opposition period following publication in the Official Gazette, and has consequently been allowed for registration. It does not mean that the mark has registered yet. Receiving a notice of allowance is another step on the way to registration.”

There’s a lot of hubbub about what Dell may be up to with this application. The obvious reason for a trademark application is the fact that Dell owns the domain, which was registered on Feb. 28, 2007. Since the ICANN dispute resolution system historically favors trademark owners, it’s logical that Dell would seek a trademark on “cloud computing” to defend the domain from potential challenges.

This was first noticed Friday and is now being discussed at Slashdot and Center Networks.

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.


  1. By Dan D. Gutierrez CEO of, You gotta be kidding! That would be like a trade mark for "operating system". When we launched the web's first Database-as-a-Service in 1999, we coined the term "Database Service Provider" a play on the popular ASP term that was the precursor to SaaS today. We never seriously considered a trade mark though.

  2. Denied. See link.