Google Domains, and the Clues They Offer

A fair portion of the blogosphere spends its time speculating what Google (GOOG) may do next. We’ve done it ourselves from time to time. Pingdom has provided Google watchers with plenty of fuel for new theories with its list of the domain names Google has registered. There are some offbeat ones (check out the full list at Pingdom), and some others that suggest future services:

• googlebackups.com
• googlebroadband.com
• googleclusters.com
• googlemonitoring.com
• googlewebmonitoring.com

Here’s one that I found interesting: errorpageassist.com. That sounds a lot like a service to serve ads on 404 pages. Plenty of third-parties are trying to use AdSense to monetize subscriber 404 pages. Might this be a specialized ad service for ISP 404 pages? Or will Google eliminate the middlemen and seek additional ad dollars by running advertising on 404 pages on sites and services hosted on Google servers or using their DNS services?

The other possibility: at $7 a year, domain registrations are cheap enough that virtually any idea merits locking down potential names, including many that may never be used. But which ones? The Google guessing game continues.

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About Rich Miller

Rich Miller is the founder and editor-in-chief of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.