Layered Tech Connections Help Woopra Scale

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The web analytics tool Woopra got major blogbuzz after its debut at WordCamp 2008 last week, being profiled on TechCrunch and GeekBrief.tv. Lorelle on WordPress called Woopra “a program that would literally change the face, content, and interaction of blogs.”

The ensuing traffic storm created challenges. Fortunately, Woopra co-founder John Pozadzides knew where to find scalability in a hurry. In his day job, Pozadzides works as chief marketing officer for Layered Technologies, which runs its own grid hosting platform on “grid OS” technology from 3Tera. Layered Tech and 3Tera supplied 100 grid servers to assist Woopra in managing the crowd of 2 million surfers trying to get a look at Woopra and seek entry into its beta offering.


Woopra provides real-time stats delivered via a client-server application, which allows site owners the ability to identify and chat in real-time with visitors. The beta version of Woopra was quietly unveiled to a select audience of 200 at WordCamp Dallas, but news rapidly spread to over 2 million as buzz began to grow.

“We are extremely pleased that Layered Technologies has stepped up to pledge the infrastructure necessary for us to meet the growing demand for Woopra,” said Elie Khoury, CIO of Woopra. “We are also grateful for all of the public feedback and support we have been given in the past 48 hours. We vow to work as quickly as possible to make Woopra available to as many as 100,000 Web sites within the next few weeks.”

“We are excited about the launch of Woopra and the fact that we will be hosting it on The Grid,” said Todd Abrams, COO and President of Layered Technologies. “With such high demand, we are working closely with Woopra to ensure that all of Layered Technologies’ clients can gain access to the application as quickly as possible.”

Layered Tech previously used 3Tera’s AppLogic software to offer virtual private data centers, virtual appliances that allow companies to run apps in a scalable virtualized environment.

“The instant growth of Woopra is a perfect example of how grid solutions provide new capabilities for growth,” said Peter Nickolov, President and CTO of 3Tera. “Scaling an online application, such as Woopra, can be enormously challenging. Being able to quickly deploy and operate on a highly available and scalable utility computing platform offers a unique business solution. Partnering with Layered Technologies has allowed us to deliver true utility computing solutions and help hundreds of companies scale their application with the growing demand.”

About the Author

Rich Miller is the founder and editor-in-chief of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.