The writers’ strike may be accelerating use of online video, according to several new reports. Internet metrics firm Nielsen Online says YouTube’s audience has grown 18 percent in the two months since the strike started, while some smaller some online video sites have doubled their audience.
The Neilsen report reflects an acceleration of the already powerful growth of online video. A report issued Wednesday by The Pew Internet & American Life Project documented strong year-over-year adoption iof online video. Here are some of the details:
- 48% of Internet users said they have visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users reported visiting video sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site “yesterday” – the day before they were contacted for the Pew survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.