News coverage of the data center sector has increased steadily throughout 2006 and 2007, according to Google Trends, which tracks news articles for mentions of specific topics. A search on the most common phrases used in industry coverage - data centers, datacenter and data centers - shows a clear upward trend in media mentions of all three terms by U.S. news sources, with a visible spike in July and August of 2007.
The broad upward trend can be explained by growing coverage of data center power and cooling issues in the IT press, and local news coverage of massive data center construction programs for Google and Microsoft. But what about the large spike in late July and early August? Google News doesn't itemize all the news items, but the peak occurs right around the time that 365 Main suffered a power failure in its San Francisco data center, knocking prominent blog services offline.