Rackspace Alum Targets Social Networking

Richard Yoo is known to many observers of the hosting and data center industries as a co-founder and CEO of Rackspace Managed Hosting and founder of ServerBeach. Yoo has been in stealth mode with a Houston-area company called Hush Labs, whose first venture is a service called Natuba that links and profiles and activities across major social networking sites and aggregates it in a single interface. The service, which has been in beta since the spring, was featured this week in the Houston Chronicle.

There are a number of other efforts at building an effective aggregator for social network activity, including Spokeo, ProfileLinker and a rumored service from Google. Yoo sold his interest in Rackspace in 2005, and is targeting a niche that could be rewarding for the provider that nails the concept and execution properly.

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.