Wall Street Centers Drive Computer Trading

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In the high-speed world of computerized stock trading, a fraction of a second can mean the difference between a good trade and a bad trade. It’s a high-speed, high-stakes game in which Wall Street firms are competing for every extra millisecond of speed in their data networks, with data centers as the battleground.

Information Week provides a revealing look into this niche in its article titled Business at Light Speed. “A 1-millisecond advantage in trading applications can be worth $100 million a year to a major brokerage firm, by one estimate,” the story notes. One of the prime beneficiaries in the bid to reduce data latency has been SAVVIS Communications (SVVS), which offers “direct market access” trading from its data center in Weehawken, immediately across the Hudson River. The other big winners are the exchanges themselves, who have become significant players in the financial colocation business:

Many broker-dealers and execution-services firms are paying premiums to place their servers inside the data centers of Nasdaq and the NYSE. About 100 firms now co-locate their servers with Nasdaq’s, says Brian Hyndman, Nasdaq’s senior VP of transaction services, at a going rate of about $3,500 per rack per month. Nasdaq has seen 25% annual increases in co-location the last two years.

Both the NASDAQ and NYSE are undergoing data center consolidations that will create a consistent high-speed performance for all colo clients.


Information Week also looks at new players in the ultrafast trading business. While the trend certainly places a premium on data center services, its benefits are tightly focused on New York area data centers that can provide the closest geographical proximity to the exchanges and their trading systems.

There was an interesting panel on the topic at the ETech confernece in San Diego last month, in which Peter Bloom of General Atlantic Partners and economist Bill Janeway shared their insight into “Trading 2.0″ strategies and spoke at length about the advantages possible through high-speed trade execution.

In the post-session blogging, an alternate take on high-speed trading was shared by venture capitalist Paul Kedrosky, who also spoke at ETech’s panel on data center investment. Paul writes:

It is remarkable to me how many people fixate on looking at the capital markets through the prism of trading velocity. … While faster and cheaper is nice, it’s a race to the bottom for traders, investors, and sell-side and buy-side alike. If your only edge comes from being able to execute faster, you are living on borrowed alpha, because trading time & cost are going to zero – except, of course, when it matters most, like when markets are in free-fall and correlations are going to zero.

About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

2 Comments

  1. axe1982

    SAVVIS doesn't have a facility in Secaucus, it is in Weehawken.

  2. Thanks Axe. We've updated the post to reflect the correct location for SAVVIS.