Google’s annual April Fools’ Day joke for 2007 features
Google TiSP [1], a fictional service promising free home wireless broadband service “by connecting your commode-based TiSP wireless router to one of thousands of TiSP Access Nodes via fiber-optic cable strung through your local municipal sewage lines.” The Toilet ISP connects using the “patented GFlush™ system” that sends cabling from your TiSP router through the pipes so Google’s Plumbing Hardware Dispatchers (PHDs) can plug the line into its global data networking system. It’s worth clicking through just for the
cartoon scuba diver [2].
It seems laughable today. But back in 2001, delivering broadband through sewers was a real business plan that received
$375 million in funding [3]. CityNet Telecom used robots to deploy fiber optic cabling through city sewer systems, avoiding the need to tear up city streets to lay fiber. There were no commode-based routers or scuba-diving network techs. Instead, CityNet used a computer-controlled robot called SAM, which allowed the company to create sewer-based networks in at least two U.S. cities.
CityNet launched in April 2000 with $100 million in funding from Telecom Partners, Crescendo Ventures and CIBC Capital Partners, and then received another $175 million in debt and equity funding in 2001 from investors including The Carlyle Group, Berkshire Partners and Trimaran Capital Partners. It
wired the sewers [4] in Albuquerque and Indianapolis before merging with Universal Access in 2003. The citynettelecom.com domain is now owned by domain speculators.
Previous
Google April Fool’s Day pranks [5] include
Google Gulp [6] in 2005 and
Pigeon Rank [7] in 2002. This year’s TiSP press release explains that co-founder Larry Page is “a longtime supporter of so-called ‘dark porcelain’ research and development.” Another quote: “I couldn’t be more excited about, and am only slightly grossed out by, this remarkable new product,” said Marissa Mayer, Google’s Vice President of Search Products and User Experience. “I firmly believe TiSP will be a breakthrough product, particularly for those users who, like Larry himself, do much of their best thinking in the bathroom.”
UPDATE: Om Malik [8] notes that TiSP is Google’s way of poking fun at a competing proposal to offer wireless in San Francisco, which apparently would track sewer infrastructure.
Rich Miller is the founder and editor-in-chief of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.
Article printed from Data Center Knowledge: http://www.datacenterknowledge.com
URL to article: http://www.datacenterknowledge.com/archives/2007/04/01/googles-toilet-isp-not-so-far-fetched/
URLs in this post:
[1] Google TiSP: http://www.google.com/tisp/index.html
[2] cartoon scuba diver: http://www.google.com/tisp/install.html
[3] $375 million in funding: http://web.archive.org/web/20040530122003/citynettelecom.com/newsroom/show_release.php?HANDLE=7
[4] wired the sewers: http://www.eweek.com/article2/0,1895,1242718,00.asp
[5] Google April Fool’s Day pranks: http://en.wikipedia.org/wiki/Google
[6] Google Gulp: http://www.google.com/googlegulp/
[7] Pigeon Rank: http://www.google.com/technology/pigeonrank.html
[8] Om Malik: http://gigaom.com/2007/04/01/google-finally-shows-its-funny-side/
[9] Rich Miller: http://www.datacenterknowledge.com/archives/author/richm/
Click here to print.
