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Green Data Centers: A Corporate Responsibility?

Chuck Hollis from EMC looks at green data centers and corporate responsibility.

Chuck Hollis has an interesting post today on his blog at EMC, where he's the Vice President of Technology Alliances. Chuck looks at the history of power concerns in the data center sector and the recent momentum for green data centers. He looks at specific responses, especially with the energy consumed by storage, but also addresses the fact that power issues are raising the profile of the data center. An excerpt:

Energy consumption is now a corporate responsibility issue. And now there's a whole new sense of urgency in the mix. People outside of IT are now involved. And I don't think it's going to fade anytime soon. I think we all know what the basic recipe looks like here. First obvious target: use server virtualization and current energy-friendly server technology to attack the biggest offender: poorly utilized, energy inefficient server farms. ... My politically incorrect suggestion on this one is to have your corporate responsibility folks go beat up on the finance guys on this one. Stay a safe distance away, though. There's no way to meet this new mandate unless IT has the ability to put in current technology. The results will simply not meet the corporate objective unless the rules change.

Chuck's blog is one of the more interesting corporate blogging efforts in the infrastructure field. He has a post about corporate blogging and what he's learned. Any other good company-sanctioned blogs that would of interest to data center professionals? If so, share them in the comments.

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