Green Data Centers: A Corporate Responsibility?

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Chuck Hollis has an interesting post today on his blog at EMC, where he’s the Vice President of Technology Alliances. Chuck looks at the history of power concerns in the data center sector and the recent momentum for green data centers. He looks at specific responses, especially with the energy consumed by storage, but also addresses the fact that power issues are raising the profile of the data center. An excerpt:

Energy consumption is now a corporate responsibility issue. And now there’s a whole new sense of urgency in the mix. People outside of IT are now involved. And I don’t think it’s going to fade anytime soon. I think we all know what the basic recipe looks like here. First obvious target: use server virtualization and current energy-friendly server technology to attack the biggest offender: poorly utilized, energy inefficient server farms. … My politically incorrect suggestion on this one is to have your corporate responsibility folks go beat up on the finance guys on this one. Stay a safe distance away, though. There’s no way to meet this new mandate unless IT has the ability to put in current technology. The results will simply not meet the corporate objective unless the rules change.

Chuck’s blog is one of the more interesting corporate blogging efforts in the infrastructure field. He has a post about corporate blogging and what he’s learned. Any other good company-sanctioned blogs that would of interest to data center professionals? If so, share them in the comments.

About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

One Comment

  1. I think it's a very interesting topic. Of course there is a corporate responsibility, as well as we all have a personal responsibility for our earth, the global heating and so on. But how much of an effort this responsibility requires from data centres and hosting companies is a good question. Of course having a "green" hosting environment can be a competitive advantage in some situations (very few i would figure), but if it means increased costs for the company, it can be hard to take the step, specially if you are in a market where you need to keep a competitive price level compared to your competitors.