Google’s Celebrity Data Center

We’ve discussed the Fight Club Rule of data center secrecy. Despite Google’s efforts to be low-key about its new data center in The Dalles, Oregon, the huge facilty has become the rock star of the data center universe. The New York Times featured the data center in a front-page story on June 14, spotlighting it as a symbol of the prominent role of infrastructure in Internet business.

The facility’s celebrity status was affirmed this week when photos of the site were posted on Flickr and then linked on ValleyWag, where blogger Nick Douglas had some sport with the hubbub:

Now, some folks might tell you that every big tech company builds data centers in the middle of nowhere (no offense to the fine people of The Dalles), but this here is a Google data center. The gentleman with the suit tells me that means it’s infused with magical PageRank and BrinJuice.

RELATED POSTS:

• Google's Celebrity Data Center
• Google Data Centers and the Internet Economy

About Rich Miller

Rich Miller is the founder and editor-in-chief of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.