We've discussed the Fight Club Rule of data center secrecy. Despite Google's efforts to be low-key about its new data center in The Dalles, Oregon, the huge facilty has become the rock star of the data center universe. The New York Times featured the data center in a front-page story on June 14, spotlighting it as a symbol of the prominent role of infrastructure in Internet business.
Now, some folks might tell you that every big tech company builds data centers in the middle of nowhere (no offense to the fine people of The Dalles), but this here is a Google data center. The gentleman with the suit tells me that means it's infused with magical PageRank and BrinJuice.