Green Data Centers: A Reseller Opportunity?

Wired News has picked up the eco-friendly data center theme in a story by Amit Asaravala, who looks at “green hosting” as a niche play that offers pass-through appeal to clients. He correctly defines environmentally-friendly data centers as a non-standard practice that is viewed as impractical by most major providers, and thus unlikely to emerge as a serious trend within the industry.

While I draw distinctions between solar-powered data centers, there is a small but potentially sticky niche for hosts that “walk the walk” and impress customers with an authentic commitment to the environment. Consumers whose buying decisions are influenced by their environmental beliefs will likely have strong brand loyalty, which has significant value amid all the churn in the web hosting industry.

The growth potential in green hosting is likely to be found in the reseller space, where hosters can take advantage of the niche appeal of eco-friendly hosting without the complexity of running an enviro-friendly data center. Of the providers who appear to actually operate their own green data centers, AISO and EcoSky have reseller programs, while Solar Data Centers offers only a one-time referral fee.

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

One Comment

  1. SolarHost does not run its servers off solar power, check out this article, it tells you "He has expanded his business with more servers, which are collocated in another hosting facility, and new services, such as dedicated servers, Web development and online support.". If you do a traceroute to their domain it goes through which is a texas only provider, then lookup their IP at it shows you they are with a company that has a data center in texas called and they do co-location.,39020481,39168060-2,00.htm